About Us
Where Passion Meets PrecisionBite Me Fishing is South Africa’s premier destination for elite fishing gear — where a legacy of excellence meets cutting-edge innovation. Founded in 2007 by renowned Protea angler Alain Kahn, and now joined by his award-winning son, Jordan Kahn, we are committed to equipping every angler — from competitive professionals to weekend enthusiasts — with the tools and knowledge to land the catch of a lifetime. Driven by performance, powered by experience, and built on a shared passion for the ocean, Bite Me Fishing is not just a supplier — we’re your trusted partner in every cast, chase, and victory.
Our Story
A Legacy Forged by the Ocean
Bite Me Fishing is the result of a father-and-son legacy grounded in a lifelong passion for fishing, competitive spirit, and an unrelenting pursuit of excellence. Established in 2007 by Alain Kahn, a highly respected Protea angler, Bite Me Fishing was born from a deep understanding of what serious anglers need — gear that performs under pressure. Alain’s fishing journey began at just three years old on the beaches of Durban. His competitive career took off when he represented Natal as a Junior Rock & Surf angler and was selected for SARSAA in 1993. Over the years, he mastered various disciplines including Light and Heavy Tackle Billfishing, Tuna, and Gamefishing— earning multiple provincial and national honours. In 2024, Alain was selected for SADSAA and, in 2025, received his first Protea cap, representing South Africa at the 84th ILTTA International Light Tackle Billfishing World Championship in Guatemala. Today, Alain is joined by his son, Jordan Kahn, an accomplished SADSAA Junior Angler with accolades in Tuna and Gamefishing. Jordan brings youthful energy and fresh insight to the brand, creating a powerful blend of generational knowledge and forward-thinking innovation. Together, they continue to push the boundaries of what’s possible in recreational and competitive fishing.
What We Do
Crafted by Experts, Trusted by Champions.
At Bite Me Fishing, we design, manufacture, and supply some of the most advanced fishing equipment available — engineered to meet the highest standards of performance. From our workshop in Ballito, we produce our exclusive Bite Me big game lures and Precision Custom rods, handcrafted to withstand the toughest conditions. Alain’s knowledge in hook manufacturing, gained from spending time at the BKK factory in Poyang, China, has led to the creation of our proprietary hook brand — SSH (Seriously Sharp Hooks) —meticulously sourced from top global manufacturers for unmatched sharpness and durability. In addition to our in-house products, we proudly distribute a curated selection of world-leading fishing gear — the same gear used by top international anglers. Our global reach ensures that South African fishermen have access to the best the world has to offer, while our deep local knowledge ensures every product is tailored for our waters.
Our Promise
Performance You Can Rely On
Whether you're chasing a national title or your next personal best, Bite Me Fishing is here to give you the edge. With us, you’re not just buying gear — you're investing in precision craftsmanship, expert advice, and a legacy of performance. Join a community of anglers who don’t just fish — they fish to win.
A Legacy Forged by the Ocean
Bite Me Fishing is the result of a father-and-son legacy grounded in a lifelong passion for fishing, competitive spirit, and an unrelenting pursuit of excellence. Established in 2007 by Alain Kahn, a highly respected Protea angler, Bite Me Fishing was born from a deep understanding of what serious anglers need — gear that performs under pressure. Alain’s fishing journey began at just three years old on the beaches of Durban. His competitive career took off when he represented Natal as a Junior Rock & Surf angler and was selected for SARSAA in 1993. Over the years, he mastered various disciplines including Light and Heavy Tackle Billfishing, Tuna, and Gamefishing— earning multiple provincial and national honours. In 2024, Alain was selected for SADSAA and, in 2025, received his first Protea cap, representing South Africa at the 84th ILTTA International Light Tackle Billfishing World Championship in Guatemala. Today, Alain is joined by his son, Jordan Kahn, an accomplished SADSAA Junior Angler with accolades in Tuna and Gamefishing. Jordan brings youthful energy and fresh insight to the brand, creating a powerful blend of generational knowledge and forward-thinking innovation. Together, they continue to push the boundaries of what’s possible in recreational and competitive fishing.
What We Do
Crafted by Experts, Trusted by Champions.
At Bite Me Fishing, we design, manufacture, and supply some of the most advanced fishing equipment available — engineered to meet the highest standards of performance. From our workshop in Ballito, we produce our exclusive Bite Me big game lures and Precision Custom rods, handcrafted to withstand the toughest conditions. Alain’s knowledge in hook manufacturing, gained from spending time at the BKK factory in Poyang, China, has led to the creation of our proprietary hook brand — SSH (Seriously Sharp Hooks) —meticulously sourced from top global manufacturers for unmatched sharpness and durability. In addition to our in-house products, we proudly distribute a curated selection of world-leading fishing gear — the same gear used by top international anglers. Our global reach ensures that South African fishermen have access to the best the world has to offer, while our deep local knowledge ensures every product is tailored for our waters.
Our Promise
Performance You Can Rely On
Whether you're chasing a national title or your next personal best, Bite Me Fishing is here to give you the edge. With us, you’re not just buying gear — you're investing in precision craftsmanship, expert advice, and a legacy of performance. Join a community of anglers who don’t just fish — they fish to win.
The concept is simple:
Develop advanced products of uncompromising quality with the best components at a price that makes them available to more anglers. Bite Me Fishing continually strives to meet this goal and is constantly researching to expand on successes while offshore. In addition to our own field testing, we have a great network of friends, including captains and professional fishermen that put our products to the test all around the world. We would like to take this opportunity to thank them for their support and the many beautiful photographs and wonderful fishing stories that they have contributed.