Meet Our Brand Ambassadors
Discover the faces behind our brands who inspire and represent our values

Mark de la Hey
Nomad Design & SSH Ambassador
Mark requires no introduction to the fishing fraternity. He has presented over 600 TV shows over the past 18 years including ESA, Freespool Angling & Reel Africa on Supersport. Hooked on Africa on Sky Europe & South America & most recently Land en Strand on VIA on DSTV. Mark owns his own Charter operation based in Ballito where he runs a fleet of 4 boats. He does local day trips as well as speciality trips all over SA and Africa.

Warren Bennet
Nomad Design & SSH Ambassador
Warren Bennett is a versatile fisherman based in Ballito, KZN, with an unwavering passion for all facets of angling. From chasing giant tuna off Cape Town and monster Cuda along the KZN North Coast, to battling GTs and Wahoo in Southern Mozambique, Warren thrives on the pursuit of both inshore and deep-sea giants—including Kob (Daga), Musselcracker, and Copper Steenbras. A true explorer at heart, Warren is constantly seeking new waters and challenges. Whether it’s casting for Tarpon in Gabon, jigging for Dogtooth Tuna in the Seychelles, or stick-baiting for Sailfish and GT's in Madagascar, his adventures are a testament to his drive for discovery. For Warren, fishing is more than a sport—it’s a way of life. The ocean is his happy place, fuelling his endless quest for innovation, adventure, and unforgettable moments on the water.

Wimpie Louw
Nomad Design & SSH Brand Ambassador
Wimpie is a passionate fisherman based in the Southern Cape with a deep love for the ocean and everything it offers. He focuses on sustainable fishing and enjoys sharing the importance of looking after iconic species like the Dusky Kob through catch and release practices. For Wimpie, fishing isn't just about the catch - it's about enjoying the experience, respecting the ocean and ensuring future generations can enjoy it too.

Justin Flemmer
Nomad Design & SSH Ambassador
Justin has a passion for the outdoors and ocean adventure. His love for fishing began at an early age, when the sight of a red and white float float disappearing beneath the water sparked a lifelong obsession with the sport. Since moving to Ballito, Justin has discovered a new passion in kayak fishing - a raw and challenging way to connect with the ocean. For him, the reward comes not only from the catch but the thrill of navigating the surf and battling fish from his Stealth Kayak. Recently, Justin has focused on targeting fish with artificial lures, adding a fresh dimension to his kayak fishing journey. "It's such a privilege to be out there on a kayak, catching fish is just a bonus"

Luan Els
SSH Ambassador
Luan finds joy in the little things, especially being out on the water with a fishing rod in hand. For Luan, fishing is more than a pastime - it's a part of his pursuit of happiness and a reminder to slow down, breathe and enjoy the moment. Cast, catch and release!

Gareth Shough
SSH Ambassador
Fishing is Gareth's drug. Every time he achieves a high, he just wants to achieve that next high. Gareth has a serious addiction; he just can't get enough of it. He wants to fish all the time. Gareth loves the unknown, what the next cast may bring as well as the challenges that it poses every time you go fishing. From the build-up, the water, the wind, the pressure, and having to work out what will be feeding on the day. Nothing is more rewarding in the sport than making the right calls and catching the species you are targeting, and that's what he loves about the sport.

Francois van der Merwe
SSH Ambassador
Fishing has been a passion of Francois since childhood, and over the years that passion has grown into what can only be described as “born to fish, forced to work”.
He first turned to kayak fishing as a way to spend more time on the water, but it quickly became much more than that. The hands-on, “do it yourself” nature of kayak fishing sparked a love for the challenge and independence it brings.
In recent years, Francois has developed a passion for targeting fish on artificial lures and jigs, chasing that next trophy catch. Along the way, he has learned one important lesson: the only thing you can truly control out on the water is your tackle and equipment. That’s why he believes in fishing with innovative, reliable gear you can trust on every adventure.

Kenneth Garvie
Nomad Design, SSH, Seeker, Avet, OTI Ambassador
Kenneth Garvie is a passionate and experienced angler whose fishing journey has taken him across the globe in pursuit of some of the ocean’s most challenging and rewarding species. From the remote waters of Mozambique and Madagascar to the rugged coastlines of Oman and the pristine seas of New Zealand, Kenneth has dedicated himself to mastering the art of jigging — his preferred and primary fishing technique. His global adventures and deep respect for the sport reflect not only his commitment to the craft but also his love for exploring the world through the lens of fishing.